Our Story

LOVE was founded in 1993 by Sheila (Twinkle) Rudberg. Following the death of her husband by a 14-year old boy, Twinkle came to see that the youth himself was a victim of violence. Inspired to end the cycle of violence in the lives of young people, Twinkle enlisted the support of passionate members of the Montreal community to spark LOVE’s first flames.

What started as a small, grassroots, youth photojournalism project running out of the basement of Montreal’s Dawson College soon blossomed into a well-established national program, warmly recognized by governments, schools, corporate and community organizations for the meaningful impact it was having on young people. LOVE currently runs programs across Canada in Quebec, Ontario, British Columbia and Nova Scotia.